Seminar: Public authorities in the social media – friend or uninvited guest


In a situation where more and more people are using Facebook and other WEB2.0 environments to talk to one another, public authority has to ask itself: should we jump on the bandwagon? The objective of the seminar was to observe the situation regarding social media usage in the state institutions as well as to discuss how the new communication channels can be most effectively used in the communication with public. Its main target group was specialists from the information and press departments of public agencies and institutions.

10.00 – 10.10 Opening of seminar
10.10 –11.00 How social media transforms public policy Alec Ross, innovation adviser to the US Secretary of State
11.00 – 12.30 Estonian government bodies in the social media Good practices for use of social media by government bodies Martin Jaško, deputy director of the government communication unit, Government OfficeOverview of use of social media by government bodiesKristina Reinsalu, e-Governance Academy programme director

Panel discussion: Past lessons and future needs

Nelli Pello, Ministry of the Interior

Hanna Turetski-Toomik, Consumer Protection Board

Martin Vallimäe, Rescue Board

Discussion moderated by Ivar Tallo

12.30 – 13.00 Coffee break and light meal
13.00 – 14.30 The way forwardSocial media and national security in one sentenceHarrys Puusepp, Security Police Board press representativeSuccess in social media – how can it be achieved and measured?Daniel Vaarik, communication expert

Panel discussion: the public’s expectations as to use of social media by government bodies.

Kaja Kallas, MP;

Priit Kallas, Internet marketing expert;

Argo Ideon, journalist.

Discussion moderated by Liisa Sveningsson Past.

14. 30 – 14. 45 Summary of seminar findings
Seminar rapporteur Henrik Roonemaa
Venue and Travel

Riigikogu Information Centre (Toompea 1)


Other presentation of the seminar you may find on Estonian event-page.



The seminar took place in the framework of the European Structural Funds programme “Raising Public Awareness of Information Society” and was made possible by funding from the European Regional Development Fund.